Written by Smoak PR


Greenville, SC | November 30, 2017 – FUEL, a local integrated digital and traditional marketing firm, and Greenville-based Smoak Public Relations along with area restaurants are encouraging the Greenville community to use the popular hashtag #blessed throughout the holiday season for a charitable cause that will benefit Greenville’s Harvest Hope Food Bank. Each time the hashtag is used as detailed below, one can of food will be donated to aid those in need this holiday season. The campaign is set to run December 1 through December 24, 2017.

“The hashtag #blessed is one of the most often used in social media and not always in the truest sense of what being blessed is all about,” says Warren Griffith, president of FUEL. “We wanted to take back that hashtag, capitalizing on its popular use to actually help those in need this season.”

In essence, the #blessed Holiday Campaign is an organic social campaign initiated by FUEL, in partnership with Smoak PR and local restaurants, to leverage #blessed on social media, in particular Instagram, and provide donations of canned food to Harvest Hope Food Bank whenever the hashtag is used with defined parameters. As an organic social campaign, it is important that the community uses the hashtag and encourage others to do the same to help provide for those who are less fortunate this holiday season.

The goal is to donate 5,000 cans to Harvest Hope Food Bank.


To participate, the Greenville community is being asked to do the following;

1. Eat at a local restaurant

2. Take a picture of their meal

3. Post it on Instagram

4. Use #blessed (& tell how they have been blessed) And

5. Tag @harvesthopefb­


For questions regarding this campaign or how to get involved further, please visit fuelingbrands.com/blessed or contact Meredith Kinsey at 864-627-1676 or mkinsey@fuelingbrands.com.   


About Harvest Hope Food Bank

Harvest Hope started as a grassroots organization in 1981, quickly becoming a recognized leader in bringing many types of hunger programs and services to vulnerable populations across 20 counties in South Carolina. Last year alone, over 28 million pounds of food was distributed. The organization currently provides food to 38,000 people a week who struggle to overcome the effects of poverty and unemployment and put food on their tables.

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