Written by Smoak PR

Tips for creating a successful team building activity, luxury retreat or corporate event?

In today’s competitive business landscape, it is important to take advantage of opportunities that will further your brand, increase awareness and position your company in a positive light. There are countless creative techniques to accomplish these objectives, however, unique team building activities, luxury retreats and off-campus events are a few examples that can achieve success. Here are four techniques that can help your company excel with creative corporate hospitality.

 

  1. Go where your target audience goes. By understanding your target market, you can identify which corporate events are a fit for your consumer or client base. Do most of your sales meetings happen out on the golf course? Do your clients enjoy the game? If the answer is yes, why not think about sponsoring a skybox at the next PGA tour event or even host a team building activity at your local driving range with a food truck and live entertainment. Tapping into your audience’s interests always yields positive results.

 

  1. Tailor your experience. By understanding what your client enjoys, you make their experience at a corporate event, luxury retreat or team building activity, a memorable occasion. You can then provide a customized theme with unique offerings, such as decoration, food, entertainment and more. By delivering thoughtful experiences, you create lasting relationships.

 

  1. Don’t overlook the details. Oftentimes, the largest events hinge on the smallest details. It is typically the small things like creative giveaways, customized options, and exclusive opportunities that can elevate your luxury retreat, business function or corporate event to the next level.

 

  1. Expect the unexpected. No matter how well-planned a corporate event or team-building exercise is, it is still important to account for unpredictable elements. When you create secondary plans for every factor, from weather to vendor cancellations, you ensure that your clients still have the best experience possible.

 

 

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Written by Smoak PR

Why is corporate hospitality important?

The primary purpose for encouraging corporate hospitality for clients and business partners alike is to increase engagement and build relationships. By increasing face-to-face interaction at company outings, client events and team building exercises you can ultimately cultivate long-term success.  Here are a few reasons why investing in corporate hospitality can be beneficial.

 

  1. Strengthen customer relations. Formulating relationships with your clients gives you the opportunity to earn their trust and increase the likeliness of them choosing your business again. The connections made through corporate events and team building activities will prove invaluable to the success of your organization.

 

  1. Increase visibility. Increasing your brand’s exposure will ultimately provide more business opportunities and lead to a larger client base. Whether it is networking at a corporate event or a luxurious retreat, finding new ways to expose your business can build brand awareness and credibility.

 

  1. Set yourself apart. As the business market grows more and more competitive, it is crucial to go the extra mile. By hosting corporate events, you create a memorable experience that will differentiate your business from any competitors.

 

  1. Return on investment. While hosting a corporate event or luxury retreat requires time and money, businesses can yield positive dividends following the event, if executed well. By creating a top-of-the-line experience for clients, you will gain business that will create long-term financial benefit.

 

 

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Written by Smoak PR

FOXFIRE HIRES NEW LEADER MEAGHAN CARRIGAN TO LEAD THEIR VALUE-ADDED RESELLER CHANNEL

JULY 9, 2018 | GREENVILLE, SC – Foxfire, a provider of supply chain software specializing in Warehouse Management Systems (WMS), welcomes Meaghan Carrigan as the newest addition to lead Foxfire’s Value-Added Reseller (VAR) Channel. In this position, Carrigan will serve as the Director of the VAR Channel where she will manage and oversee its marketing and sales efforts.

Carrigan, a Greenville native, attended the University of Richmond where she received a Bachelor of Science degree in Business Administration, Finance and Marketing. In 2017, she continued her studies at the University of South Carolina where she earned a Master of International Business. Throughout her collegiate career, Carrigan also served as a full-time student-athlete for both University soccer teams, where her strong leadership skills proved invaluable as she led both teams to success.

“Meaghan has an extraordinary background. She comes from the #1 international business program in the US and in addition to being a student athlete, she was the captain of both teams during her studies at the University of Richmond and the University of South Carolina” stated John Sterling, CEO of Foxfire. “Her work ethic and people skills have already translated in such a positive way at Foxfire. We are excited to see how she grows our national VAR channel.”

Carrigan served as the Athletic Public Relations Student Assistant where she managed social media sites during athletic competitions, categorized game clippings and photos and assisted Sports Information Directors to ensure smooth game day operations. In addition, Carrigan interned at Foxfire during graduate school.

 

About Foxfire

Since 1987, Foxfire specializes in Warehouse Management Software (WMS) serving distribution facilities worldwide. The WMS software is ideal for those wanting to optimize inventory levels, increase warehouse labor productivity, improve customer satisfaction, and reduce cycle times. The Foxfire reseller network is sold exclusively through Scan Source. For more information email, info@foxfire.com.

 

 

 

 

 

Written by Smoak PR

SPINX CHARITY CLASSIC GOLF TOURNAMENT RAISES MORE THAN $100,000 FOR LOCAL CHARITIES

Greenville, S.C.July 9, 2018 – SPINX hosted its 18th annual Charity Classic Golf Tournament on May 8th where more than 300 golfers gathered on three Upstate courses to participate in this major fundraising event, which raised just over $100,000. The five beneficiaries of this year’s tournament include the American Red Cross, the Children’s Museum of the Upstate, Loaves & Fishes, Pendleton Place and Safe Harbor.

Pictured above left to right: Jami Emory, Lynn Pilgrim, Leslie Kimmelman, Nancy Halverson, Jed Dews, Katie Plowman, Donna McAbee, Jessica Bilcliff, Amanda Manly, Stewart Spinx, Paulette Dunn, Lisa Colby.

“This fundraiser is important to everyone at SPINX, and I want to personally thank all of our business partners who supported this year’s tournament plus the staff and volunteers that worked behind the scenes to make this another successful event,” said Stewart Spinks, founder and chairman of The SPINX Company and the Spinks Family Foundation. “Our tournament is not only a great day of golfing in beautiful Upstate South Carolina, but it’s an opportunity to give back to the communities by supporting organizations that align with our mission to grow healthy children where we live, work and play.”

 

This year’s tournament was held at Greenville Country Club – Chanticleer, Cliffs Keowee and Cliffs Valley courses. Proceeds from the tournament will be presented to the beneficiaries to enable them to meet the needs of many families and children through the valuable services they provide throughout our communities. To date, the SPINX golf tournament has raised a total of $1.3 million to help fund 25 charitable organizations.

 

ABOUT SPINX

Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

 

Written by Smoak PR

How to Constantly Stay in front of the Media

News is occurring around the clock. So, in this industry how do you ensure that you stay ahead of the media and not fall behind? You’re going to need to stand out among the multitude of other newsworthy items trying to win the spotlight. To do this, you will want to capture the reporter’s attention, whether it’s through creative storyline pitches, personal correspondence or most importantly, following up. To stay at the top within this industry, you need to constantly strive to maintain relationships with reporters, stay current with the happenings around you and always be one step ahead.

  • Be Aware of the News Cycle
    • Follow the news cycle and understand what is being discussed within the market. It is critical to know the hot topics in your client’s industry and keep track of the reporters consistently covering them. This allows you to always be prepared for questions that may arise and actively participate in conversation with your clients.
  • Pitch Creatively
    • Always think outside of the box when you are developing a pitch. Reporters are constantly receiving information, so it is important to figure out what makes your pitch stand out in their inbox. Personalize your message and make the subject line exciting! Bullet points are highly recommended, so reporters can quickly grab the important information without having to search through multiple paragraphs. Ask yourself; what are they getting out of covering this topic?
  • Connect with Reporters
    • It’s all about who you know. This phrase is relevant in just about every aspect of life. In this industry, it is important to know the go-to reporters and maintain steady relationships with them. The more reporters you know and have made a personal relationship with, the better your chance at receiving coverage. Reporters do not want to be sent a mass email chain. If you are not receiving coverage, invite them out for coffee or lunch. Making a personal touch can be a difference maker.

Following the above steps should ultimately maximize your chance for media coverage. In Public Relations, it is crucial to always be one step ahead and aware of what is going on around you. Know the movers and shakers, make lasting relationships with reporters and stay current. These few things can make a huge difference in your Public Relations career.

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Written by Smoak PR

SPINX RAISES MORE THAN $300,000 FOR MARCH OF DIMES AND DONATES FREE GAS FOR A YEAR TO TOP FUNDRAISER

Greenville, S.C. – June 13, 2018 – SPINX, the Greenville, S.C.-based fuel and convenience retail company, is pleased to announce that it raised $334,451.00 for the March of Dimes, shattering its goal and nearly doubling its record last year of $180,000.

“I’m so proud of the work and generosity of the entire SPINX team, our customers and business partners for supporting this year’s campaign and making it such a huge success,” said SPINX President Stan Storti, who also served as the 2018 Chairman for the Greenville March of Dimes March for Babies. “Our goal has always been not only to raise more funds to support the March of Dimes, but also to raise awareness of its ongoing efforts to fight for the health and well-being of moms and their babies. As a parent personally touched by the March of Dimes and chairman of this year’s Walk, I’m so proud of the work we’ve done and the positive impact it will have on moms and babies in our community!”

In addition to the company campaign, SPINX also donated a year of free gas to recognize the hard work and dedication of individuals who raised significant funds during the March for Babies. The March of Dimes presented Sara Beth Settle with a year of free gas in recognition of her passionate work and commitment to the cause. After losing her daughter, Leona, at 29 weeks earlier this year, Sara Beth turned to the March of Dimes and personally raised $5,260, and her team raised $10,300 to honor Leona.

“We can’t thank SPINX enough for their commitment to the March of Dimes through their ongoing support and their tremendous donation this year,” said Katie Peden, Development Manager for the March of Dimes. “We are humbled by the entire company’s dedication and involvement in raising a record-breaking donation for us, and we are so appreciative of their support and Stan’s leadership as chairman this year.”

Throughout the 10 years SPINX has supported March of Dimes, it has raised more than $1,000,000. As a community-centric business, SPINX is dedicated to supporting local organizations that focus on improving the lives of children in the communities it serves. The money raised each year during the March for Babies campaign helps area moms have healthier pregnancies, assists families with newborns in the Intensive Care Units, and helps fund research to fight birth defects and premature birth.

About The SPINX Company:

Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.spinx.com.

 

 

Written by Smoak PR

FUEL hires seasoned analytics expert from E*Trade New York

Greenville, SC (May 31, 2018) — FUEL, an integrated marketing agency in downtown Greenville, SC specializing in both digital and traditional services, has added Kristin Dennis as Digital Analytics/SEO Specialist to its digital marketing team. Dennis is a well-respected industry veteran who has served in a number of key roles at several national accounts, including E*TRADE New York (Director, Digital Analytics) and HBO, New York (Director, Digital Analytics).

“We are excited to have someone of Kristin’s caliber join the FUEL team,” says Warren Griffith, FUEL President & CEO. “She has big-time experience in data analysis working on some very high-profile accounts. With digital marketing at FUEL’s core, it’s essential to have a senior-level team, like we do. Kristin gives us added firepower to help drive leads and sales for our customers.”

Dennis recently relocated to Greenville, SC with her husband and daughter, seeking a more family-oriented community that combined southern charm with big-city cultural sophistication. “We really fell in love with this area, Greenville in particular,” says Dennis. “It’s a dynamic town with so much to offer—including all the outdoor opportunities in Upstate South Carolina and Western North Carolina. And I feel excited to have found a great company like FUEL to work for. Everything just fell into place.”

Over the years, Dennis has distinguished herself as a team leader, who enjoys working in collaborative, highly strategic work environments. For more than a decade, she has empowered large, complex organizations with her analytic insight, with an emphasis on implementing sound strategies that are results driven. Her strengths include leveraging data to drive decisions related to website/application design, customer experience, marketing initiatives, and editorial strategy. She has a proven record for successfully launching and managing digital analytics tracking designs and reporting strategies for digital properties. At FUEL, she will join a team that has a reputation for helping clients in a number of industries move the needle and attain sustainable growth year over year.
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About FUEL
Located in Greenville, South Carolina’s historic downtown district, FUEL is an integrated marketing agency that consists of industry-leading experts in branding, marketing strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, and more.
FUEL Facebook Page:
https://www.facebook.com/fuelingbrands/
For more information, please contact:
Warren Griffith / President
864-627-1676
warren@fuelingbrands.com

Written by Smoak PR

Carolina Nephrology Raises $10,000 for National Kidney Foundation

May 18, 2018 – Carolina Nephrology, a top provider for patient kidney care in Greenville, South Carolina, proudly raised over $10,000 through sponsorships and fundraising for this year’s Upstate Kidney Walk.
The walk was held on Saturday, March 10th at Furman University. In total, the walk generated approximately $60,000 to help fight kidney disease. Funds generated from the walk will be used to provide resources to administer free health screenings, host educational sessions, and support kidney research.

As a disease that shows few warning signs until almost all kidney function has deteriorated, education is a crucial aspect for its prevention. The walk encourages individuals in the Upstate with high blood pressure, diabetes, or a family history of these conditions to participate in regular screenings while generating support for kidney patients and other groups affected by the disease.
About Carolina Nephrology:

Carolina Nephrology specializes in interventional nephrology, as well as the treatment of kidney disease and hypertension. The physicians of Carolina Nephrology are committed to delivering quality kidney care by utilizing the best clinical data, education and technology available. Carolina Nephrology is located in six areas throughout the Upstate, with the main office in Greenville at 203 Mills Ave. The practice has twelve nephrologists who are board certified in both internal medicine and nephrology, as well as six mid-level practitioners. For more information on Carolina Nephrology or its physicians, please visit www.carolinanephrology.com.

Written by Smoak PR

SPINX HOSTS ANNUAL GRILLAPALOOZA EVENT MAY 16TH

Greenville, S.C. – May 8, 2018 – As part of its fundraising campaign for the 2018 March of Dimes, March for Babies, SPINX will host its annual Grillapalooza event next Wednesday, May 16th. The event will start at noon and be held at “The 500 Club” in the Greenville Drive’s Fluor Field. The event includes an all-you-can-eat lunch, live entertainment, raffles, games and prizes. Pre-sale tickets are $25 each or $30 at the gate.

In honor of the March of Dimes’ 80th anniversary and its 80s theme this year, DEPARTURE – The Journey Tribute Band will perform at Grillapalooza. The all-you-can-eat lunch will include hamburgers, Greenville Drive’s Mac ‘N Cheese Dog, barbecue rib tips, beans, chips, cookies, ice cream and soft drinks.

“Grillapalooza started out eight years ago as a small cookout in the parking lot of our Support Center. The goal of Grillapalooza has always been to raise a few extra dollars for the March of Dimes and have fun with fellow teammates, but it has grown over the years, and this year it will be bigger and better than ever,” said SPINX President Stan Storti, who is also the 2018 Chairman for the Greenville March of Dimes March for Babies. “By partnering with the Greenville Drive and opening the event up to the public this year, we hope to not only raise more funds to support the March of Dimes but also raise awareness of its ongoing efforts to fight for the health and well-being of moms and their babies.”

To register, go to www.myspinx.com/community.
SPINX raised more than $300,000 for the March of Dimes this year, almost doubling its record last year of $180,000. In the 10 years SPINX has supported this event, it has raised over $1,000,000 for the March of Dimes. As a community-centric business, SPINX is dedicated to supporting local organizations that focus on improving the lives of children in the communities it serves.

About The SPINX Company:
Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state.
SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

Written by Smoak PR

HARTNESS ANNOUNCES SIGNATURE EVENT TO BEGIN SPRING 2018

APRIL 5, 2018, Greenville, S.C. – Hartness, an innovative new urban community located just minutes from downtown Greenville, will host a monthly community market on their iconic Grand Lawn beginning Friday, May 18, 2018. Located at 103 Alester Square, “Fresh Fridays on the Grand Lawn” will bring local farmers and artisans to the property to display and sell an assortment of products. The event is open to the public at no charge and will feature family-friendly live entertainment, food, and featured monthly activities.

“Fresh Fridays on the Grand Lawn” will take place on the third Friday of each month from 6-8 p.m. The dates include; May 18, June 15, July 20, Aug. 17, Sept. 21 and Oct. 19. 

More information can be found at http://hartnessliving.com/fresh/. During the May Fresh Friday, the first 50 guests will receive a free Hartness tote bag.

“We are proud to host an engaging and lively series of new events, in which families can spend an evening enjoying good food and entertainment in our park-like environment.” said Sean Hartness. “As our first signature event, we look forward to sharing the beauty of Hartness with all those who join us during this summer series.”

“Fresh Fridays on the Grand Lawn” will also allow the Greenville community to catch a glimpse of the newest Traditional Neighborhood Development (TND) in the area and enjoy what makes Hartness unique. Upon completion, the new community will showcase different amenities such as a Village Center, 2 creeks, 14 ponds, 15 miles of trails, and more.

 ABOUT HARTNESS

Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes.

 

For more information, visit www.hartnessliving.com.

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